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Brand Manager
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Company:
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Category:
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Location: Philadelphia, PA
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Relocation: Yes
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Job Description
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Responsibilities:
Advertising
• Develop strategic direction of where/when to advertise to build competitive advantage
• Ensure all advertising campaigns are “brand right” and reflective of Lane Bryant and Cacique
• Create partnerships to support special event/in-store promotional campaigns
• Oversee Real Estate Coordinator and Local Marketing Coordinator.
Print – Fashion/Entertainment
• National Magazine Partnerships/Events
• Special Events/Tours
Television/Radio
• Manage test process
• Roll-out process
Promotional Support
• Interface with e-commerce team and web development team to ensure consistency of message and promotional cadence between channels.
• Strategic owner of product launches; liaison to merchant community for product launches.
Public Relations Support
• Support Special Events (Fashion Shows/Appearances)
• Support Fashion Editorial Push – act as liaison to NYC office
• Oversee stores and new store PR Effort
Management of Store Marketing Initiative
• Develop/manage strategic marketing plans for new stores, conversions, remodels, relocations and store closings.
• Develop/manage strategic marketing plans for store marketing (defined as new stores, Double Platinum, sustaining media, At Risk, Sophie Select & competitor adjacent).
Cause Branding
• Develop/Manage relationship with charitable partner(s)
• Local Market efforts – all associates to participate, if possible
• Develop in-store/customer strategy to bring charity “to life”.
• Press Strategy - Develop National Press effort to garner publicity for the Brand
Requirements:
• A minimum of 7-9 years of experience in marketing and/or advertising – within a Fashion Retail environment a plus. A keen understanding of how advertising can build the Brand; what advertising’s role in Brand mix should be; and, why advertising can maximize the customer’s External Brand Experience.
• 4 year Bachelor of Arts or Marketing degree
• Strong written and oral communication skills
• Detail oriented
• Ability to manage multiple projects/initiatives
• Passionate about Fashion; Passionate about Marketing’s role in Building Brands; Passionate about working for Lane Bryant; and, committed to Lane Bryant’s Brand strategy.
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