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JOB SUMMARY
Leader and principal strategist supporting the divisions' private label merchandising objectives and product development activities across all countries and across all formats. Lead the expansion of the range of private label products across the division to achieve corporate sales growth, profit and productivity targets of the private label brand.
KEY TASKS AND RESPONSIBILITIES
• Create integrated global product ranges/brands that incorporate specific country requirements/opportunities to achieve budget and target margins. Overall, responsibility includes leading private brands' increased penetration globally, driving down cost of goods, and improving speed to market.
• Understanding trends, hot products/categories, target market needs/issues, and competition from national vendors and other private labels, and then communicating and reacting as appropriate.
• Assist in creating financial, product range and merchandising and marketing plans by brand by season inclusive of input from merchants, product development experts and suppliers. Maximizing returns per item by incorporating product lifecycle management.
• Determining plans to develop a core range, establish driver item, and recommend a pricing hierarchy for each brand. Provide input into merchant partners to determine space allocation, signage, in-store placement and roto positioning
• Direct and manage the brand growth and profitability targets while identifying unique product offerings that achieve customer relevance and market differentiation. Control SKN count within brands and ensure that all new products are appropriately placed and positioned within the brands.
• Identifying, prioritizing and launching special projects while managing day to day execution of the range plans by brand by season inclusive of planning, product development, packaging, marketing and merchandising.
• Leading and managing the development of team members by setting clear objectives, providing ongoing performance feedback and evaluating career potential.
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